Nancy Frishberg currently specializes in customer, user, and market research that informs product innovation, product development, and design of digital, online, and tangible products. Her recent engagements with clients in the information technology, security, health and healthcare, not-for-profit, and higher education industries produced results for choosing visual elements that conveyed the right meanings on screen, reorganizing a web application to accommodate typical and frequent actions, and understanding people living with chronic illness.

  • Strategy for product design
  • Creative evaluation and assessment in the laboratory and the world
    • Design games, including Innovation Games™
    • Usability engineering, including usability evaluation
    • Qualitative research, such as field studies and diary studies
    • Expert reviews, including heuristic evaluations
  • Universal design, inclusion, and accessibility
  • Multilingual product strategies and cross-cultural accommodations
  • Curriculum development and professional training workshops, seminars, and courses

Nancy's ability to work with multi-disciplinary teams using a variety of communication tools ensures that all points of view are heard and included. She uses techniques that can give results in a single day, as well as those that continue to produce findings over weeks and months.

Nancy creates artifacts of lasting value. While she managed the desktop team at Sun Microsystems, the team produced a baseline laboratory evaluation (in 2001) of GNOME, an open source project. Her book Interpreting: An Introduction, published by the Registry of Interpreters for the Deaf, has been in print continuously since 1986, and is the primary text for most of the 100-plus university level training programs for sign language interpreters in the U.S.

Copyright © 2009 MSB Associates