F. Randall “Randy” Farmer has been creating online community systems for over 30 years, and has co-invented many of the basic structures for both virtual worlds and social software. His accomplishments include numerous industry firsts (such as the first virtual world, the first avatars, and the first online marketplace) and patents. His book Building Reputation Systems with Bryce Glass is expected out in March 2010.

Nancy Frishberg focuses on the user's experience of products and services. She engages with users and customers through a variety of techniques from design games and ethnographic fieldwork through expert reviews and laboratory usability studies. She works across discipline boundaries, with an eye to the bottom line.

Cate de Heer writes concise, usable instructions and how-to guides and clear, persuasive copy about your services, products, or mission. She has over 20 years of experience in writing, editing, repurposing, and organizing content; designing interaction for web and intranet applications; and developing guidelines and models that help maintain branding and usability.

Jim Lawson's main areas of expertise are digital audio and real time systems. He has been developing UNIX system and application software and providing UNIX system administration support since 1981. Jim has a screen credit for his role in implementing the Shading Language compiler component of Renderman at Pixar.

Robert Lerche has managed software development projects, designed and implemented complex systems for over thirty years. Robert has been responsible for all aspects of the development process, from planning and design through implementation and test to release and customer support.

Chip Morningstar is an experienced high-tech entrepreneur, a pioneer in multi-user online systems for commerce and entertainment, and an expert developer of advanced software technology.